Feb 5, 2010 9:40 pm US/Eastern
Vitamin-Infused Vodka Claims To Curb Hangover
SAN FRANCISCO (CBS) ―
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A bartender mixes a drink with Lotus vodka. (File)
CBS
Several food and drink processors are adding vitamins to their products in hopes of luring health-conscious consumers. But now one vodka maker is jumping in on the trend.
Rob Bailey, maker of White Lotus vodka, said the idea came from his travels for business, and the needed for something that would give him energy, but also ease the day after a few cocktails.
"I was looking for something that was a little different, but had the same effect as a vodka and Red Bull," Bailey told CBS station KPIX-TV in San Francisco.
That's when Bailey said he, along with a team of experts, decided to add vitamin-B to vodka after finding research that vitamin-B offers some hangover reduction.
"We'd like to think that the next day you may feel slightly better with drinking Lotus versus drinking some other vodka, because of the B vitamins," said Bailey.
By adding vitamin-B, Bailey said the metabolism system speeds up, making it faster to process the liquor. But no mention of the vitamins are visible on the bottle. Bailey adds that the Federal Government does not allow it.
Nutritionist Joan Blake said consumers should not spend their money in alcohol just because it contains vitamins.
"We need to get our vitamins and nutrient needs from food you don't need to get it in alcohol," said Blake.
Blake said her solution to fixing a hangover is simply getting enough rest and drinking plenty of fluid.
"When you have a hangover that's your body way of saying don't do that to me again okay," said Blake.
Even Bailey said consumers shouldn't drink more White Lotus simply because it contains vitamins.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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